Direct advertising is probably the best way of monetizing a website. The only challenge with this, however, is finding advertisers who will want to promote their products on your site or blog. If you want to find advertisers for your website, you need to really prepare for it.
You first need to determine if your site attracts high traffic. Roughly a thousand visitors or more every day is the standard for most companies. If the site does not have numbers that high, then it is advisable to work on your website to attract more visitors before you approach any advertisers.
Take note that a popular website is not all it takes. The audience of the site should cater to a specific demographic. A site with too many topics and a scattered demographic for an audience is not very appealing to advertisers who want to target specific groups of people who are most likely to be interested in the product being offered.
Marketers would also consider the site's attractiveness, cleanliness and if it looks like the site was designed professionally. If you really want your site to earn money then you can ask professional help to tweak and revise your site's design. Advertisers will be turned-off by a site with grainy graphics and uninventive page designs.
Your sponsors should observe good visibility in your site before they consider signing you up for their banner ads. The marketers would naturally look at the site and see if enough space is present to comfortably fit an ad. The one thing they need is visibility and they pick and choose from sites that can adequately give it.
Since you need to emphasize ads, get Adserver software to track your web statistics and handle the rotation of banners. If it's a Wordpress blog or site then you can opt for a WP-Ads type of plug-in. This software monitors the number of people clicking on the ads in your site.
If you want to attract the attention of advertisers into your website, add an “Advertise Here” section. You can also use the space to give a brief overview of your site along with the statistics of visitors you get per day. It is a good avenue to make marketers consider your site as a viable and profitable advertising space for their products.
You can take the initiative to approach various sponsors and request that they consider your site for advertising. You can do this by searching on the Internet and look for a site that sells products. After discovering the various companies that could be open to the possibility of advertising on your site, you should contact them as soon as you are able to.
When you find a potential sponsor then you can start discussing the rates and terms of payment. Advertisers always make sure what they spend on advertisements create value to their company. If your site is popular with their target market and the company is eager to use your site then you can definitely charge more.
Offering to carry web banners for different companies is a good way to capitalize on your blog or site's popularity. Your primary job is to find a number of sponsors willing to buy the space on your site. It takes hard work, but once you find out how to do it right, you can get a steady source of income with this type of business. Know how to make your website earn money through website advertising. Discover more about it here.
